Here’s an example, if you are looking for a plumber in Philadelphia PA you go to Google.com, type in “plumber in Philadelphia PA”. You will find a list of Google generated business results at the top of the first page. If you own a plumbing business there you want to make sure your business is on this list, along with your business’s website address so visitors can click directly to your website.

Find out how to get your business in Google’s Local Search in 5-10 minutes.

SEO or Search Engine Optimization is optimizing a website so that search engines find it, read it and add it to their database of pages (index it). SEO increases traffic to a website from search engines via ”organic” search results.

SEO must also include research on “keywords” that your target customers are “searching” on to find the products and services you offer. The key is to match the content of your website with these keywords so when consumers search for such products, your website is returned and “clicked on”.