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SEO or Search Engine Optimization is optimizing a website so that search engines find it, read it and add it to their database of pages (index it). SEO increases traffic to a website from search engines via ”organic” search results.
SEO must also include research on “keywords” that your target customers are “searching” on to find the products and services you offer. The key is to match the content of your website with these keywords so when consumers search for such products, your website is returned and “clicked on”.